³ÉÈËÓ°Òô

Article summary

The Competition and Markets Authority (CMA) has published a compliance document to assist fashion retail companies in adhering to the Green Claims Code when making environmental claims about their products. This guidance incorporates lessons from the CMA's recent probe into three fashion retailers, ASOS, Boohoo, and George at Asda, which resulted in them formally committing to alter how they make environmental claims, setting a precedent relevant for the entire fashion retail industry. The document emphasises the importance of ensuring claims are clear, accurate, and not misleading through the use of vague terms or imagery. It advises providing clear explanations when claims require consumer action or are based on specific product lifecycles, describing fabric compositions precisely, and only referencing affiliations/accreditations that apply to the specific product. The guidance also stresses the need for clearly presenting details about environmental targets and strategies to achieve them, having robust processes and evidence to substantiate all...