231 “Proactive technology”

231  “Proactive technology”

(1)     In this Act “proactive technology” means—

(a)     content identification technology,

(b)     user profiling technology, or

(c)     behaviour identification technology,

but this is subject to subsections (3) and (7).

(2)     “Content identification technology” means technology, such as algorithms, keyword matching, image matching or image classification, which analyses content to assess whether it is content of a particular kind (for example, illegal content).

(3)     But content identification technology is not to be regarded as proactive technology if it is used in response to a report from a user or other person about particular content.

(4)     “User profiling technology” means technology which analyses (any or all of)—

(a)     relevant content,

(b)     user data, or

(c)     metadata relating to relevant content or user

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