[368Z14 Prohibition of paid-for advertising of less healthy food and drink]

[Part 4C Online Advertising of Less Healthy Food and Drink]

[Advertising of less healthy food and drink]

[368Z14  Prohibition of paid-for advertising of less healthy food and drink]

[(1)     From the beginning of [1 October 2025], a person must not pay for advertisements for an identifiable less healthy food or drink product to be placed on the internet.

(2)     Subsection (1) does not apply where the person paying is, at the time when the payment is made, a food or drink SME.

(3)     Subsection (1) does not apply—

(a)     in relation to advertisements which are directed solely at persons who are engaged in, or employed by, a business which involves or is associated with the manufacture or sale of food or drink,

(b)     in relation to advertisements included in on-demand programme services [or in non-UK on-demand programme services that are Tier 1 services] (as to which, see [sections 368FA and 368HE(2)(e)],

(c)     in relation to advertisements included

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