How to maximise your personal brand in the workplace


Published by a ³ÉÈËÓ°Òô In-house Advisor expert
Practice notes

How to maximise your personal brand in the workplace


Published by a ³ÉÈËÓ°Òô In-house Advisor expert

Practice notes
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Personal branding looks not only at what we do, but also at how we do it and what impact that has on how we are perceived in the workplace.

This Practice Note covers:

  1. •

    what is meant by the term ‘personal brand’

  2. •

    how to use your personal brand to develop and improve your network

  3. •

    the elevator pitch

What is ‘personal brand’?

Personal brand is a combination of style and substance.

Style is the superficial exterior; the first impression people make of you, based on your image, mannerisms and interpersonal behaviour. It is to do with the way you dress, the way you speak, etc. Sadly, it is possible to write off an individual based purely on superficial observations about their style. But beware that style without substance can lead us to think that someone is not sincere and/or has no practical

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United Kingdom

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